The Project

The ‘Amazonia, the Heart of Mother Earth’ impact tour is a global appeal to join the fight by Brazil’s Indigenous peoples to protect the Amazon rainforest and other threatened ecosystems.
From Europe and the United States to COP30 in Belém, we will be committing citizens and the international community to take action to preserve a world fit to live in for present and future generations.
THE FOCUS OF OUR IMPACT TOUR
To achieve our twin goals, we have chosen to focus our actions and initiatives simultaneously on four key areas :

01. Education, Training and Youth

02. National and International Politics & Diplomacy

03. Public Opinion & The Media

04. Strengthening Indigenous Cultures & their Institutions

01
Our impact
on education, training and young people

Screening of the film and discussions to introduce the concepts of the rights of nature, the rights of Indigenous peoples and ecocide.

Preview of extracts from the film at the Université de Montréal, Quebec.
Screening and discussion with students from the Lycée Louis Armand in Chambéry, France.

Partnerships with schools, colleges, universities and training centres to engage younger generations.

Creation of teaching guides, educational resources and in-company training sessions.
Indigenous leaders Mindahi Bastida of the Otomi people in Mexico (left) and Ninawa of the Huni Kui people (right) with young Belgian climate activist Adélaïde Charlier.

02

Our impact
on National
and International
Politics
& Diplomacy

Screenings and discussions with indigenous leaders during national and international political and diplomatic meetings.
Our delegation with Marina Silva, the Brazilian Minister for the Environment.
Our delegation at COP28 in Dubai.
Organisation of high-level political and diplomatic meetings and official events in the wake of international negotiations.
Preparation for and participation in COP30 in Belém to push for the demarcation of indigenous territories and recognition of the crime of ecocide to be taken into account in negotiations between UN member states.
At the Brazilian Congress, Jojo Mehta gives a presentation on the project to recognise the crime of ecocide to the Minister for Indigenous Peoples, Sônia Guajajara.
03
Our impact
on Public Opinion
and The Media
Launch of the impact tour with 3 consecutive teasers for the film, followed by a publicity spot involving indigenous leaders and international personalities.
Collaboration with Extreme Hangout at COP28 in Dubai.
Participation in Climate Week in New York.

Launch of a dedicated website and strong presence on social networks to relay the tour’s key events, actions and meetings, strengthen public involvement and promote our partnerships.

Creation of eye-catching highlights for international and national media (TV, radio, press, internet) and a strategy of relaying our news through the media, networks and partner organisations.
Event at the Belgian Embassy in Brazil, with the participation of many indigenous leaders, including Chief Raoni Metuktire.
04

Our impact
on the Cultural
Strengthening
of Indigenous
People

Strengthening the resistance and youth movements of the Forest Guardians:
special screenings in the communities represented in the film to increase the participation of young people, support them in their future role as protectors of biodiversity and Indigenous cultures, and strengthen intergenerational and inter-community solidarity.
Screening in the Kayapo community in the village of Metuktire, in the Brazilian Amazon.

Encouraging alliances between Indigenous peoples: supporting and accompanying cross-border inter-community cooperation, strengthening Indigenous peoples in negotiating forums, for more effective preservation of the environment and cultures.

Equipping forest guardians: giving Indigenous people access to audiovisual resources and cutting-edge technologies to improve their protection and that of their territories.
Screening in the Kayapo community in the village of Metuktire, in the Brazilian Amazon.

What's next?

The Project

icon

The Film

icon

Take action
now!

Instagram Envelope
Instagram Envelope
© 2025 Planète Amazone